Her Story with Amanda Rose: How She Used a Difficult Event to Launch a Booming Matchmaking Business

Amanda Rose, Founder and CEO of Dating Boutique.

Amanda Rose, Founder and CEO of Dating Boutique.

All of us, at some point, have been knocked down by something life has unexpectedly thrown at us. If you’re reading this now, though, I know you’re like our Her Story Spotlight this week, and got back up.

Amanda Rose is founder and CEO of the Dating Boutique and she not only got back up, but she used her difficult events to create a new business idea that has taken off.

There is a question that Rachel Hollis, author of Girl, Wash Your Face, asks in her book that goes like this: “What if the hard stuff, the amazing stuff, the love, the joy, the hope, the fear, the weird stuff, the funny stuff, the stuff that takes you so low you’re lying on the floor crying and thinking, How did I get here? . . . What if none of it is happening to you? What if all of it is happening for you?” 

Amanda is such a good example of this. Instead of letting these hard times destroy her, she let them fuel her.

Read her whole story below to find out how a secret online dating profile started it all, what a call from Steve Harvey made her realize and her her top tips for dating AND for thriving in an exceptional relationship.

Meet Amanda! - Fun Facts:

1) My family is my everything. I have two teenage boys, an amazing man, and our two fur babies a Maltese and a lab.

2) My favorite place to travel is Charleston, SC although I think that will change once I get to Italy.

3) My hobbies are anything on the water, yoga, nature, music and continuous self development.

4) My guilty pleasures are wine and chocolate.

5) Currently I'm working on expanding my business nationwide and creating a more luxurious matchmaking experience with a new brand that I'm about to launch.

Where you can find her: New Albany, IN

Tell us about your business, The Dating Boutique!

The Dating Boutique is a matchmaking agency and dating consultancy. My clients come to me to help them find high quality dates, heal from heartbreak and date successfully. It's a one stop-shop for people to date successfully and find love. We provide date coaching, singles events, professional matchmaking, online dating profile makeovers and image consultations for our clients.

How did it get it’s start?

I started my first business in the dating industry in late 2011. At the time, I was going through a divorce and caught my ex-husband dating online while we were married. While I was looking for his profile I thought "Wow, these men look scary! How are they getting dates?!? There should be a business that helps these men look date-able."

I took that little idea and created a business called The Dating Stylist, where I did makeovers on online profiles to help people get more dates and look approachable. The little business blossomed into a job with an international matchmaking agency.

However, I didn't like their process because it wasn't personal enough. They were not setting people up with compatible dates. So, I branched off on my own created my 2nd business, The Dating Boutique. Now I headhunt, screen and personalize the best dates for my clients.

The Dating Boutique’s mission is to create a unique positive dating experience and help people find true love.

The Dating Boutique’s mission is to create a unique positive dating experience and help people find true love.

For anyone else who's had a difficult hand dealt to them, what would be something you could share to get them get through it?

When I was going through my divorce I knew I had two choices: One, I could let my heartbreak and hardships destroy me. Or two, I could create a beautiful life for me and my children. I chose #2.

It wasn't easy by any means. It was a matter of just pressing through each day and knowing that things could only eventually get better. There were times I didn't know how I was going to feed my kids or times that I went through the house looking for change just to get gas. But, somehow every single time I was able to buy food, pay bills and get through the difficult times.

This is when I started practicing gratitude in a deeper way. Every morning, I would wake up and think of 5 things that I was grateful for. Back then it could have been something as simple as the sun shining, a warm house to sleep in, or enough food for breakfast. I found that mastering my mindset led me to where I am today. I didn't let the hardships destroy me, but instead I turned my mess into my message. We all have those same two choices to let something destroy us or we rise above it and make something even more beautiful out of it.

Steve Harvey found you and wanted to bring you on his show, even before you had your first client! What advice might you give to those of us who are waiting to be more "ready" before we launch our business or take a leap into something new?

That was a huge learning lesson for me! I think the biggest lesson is to take the leap, no matter how small.

When Steve Harvey's producer called me I wasn't ready. I didn't even have my first client! I tried to pull it off in two days. Unfortunately I didn't get the TV spot, but I knew in that moment I had to be ready for the next call.

I also learned it doesn't have to be perfect. Your website, business plan or whatever is holding you back doesn't have to be perfect. I've launched so many things that were not perfect. I launch it, tweak it as I go and learn from my mistakes. So, now I never say no to opportunity. I have found that my biggest breakthroughs and opportunities came when I didn't "think" I was ready.

Two years ago, the TD Jake’s Show called and asked me to fly to LA the next day to talk about my story. A million things rushed through my mind on how I wasn't "ready." Plus, I was a single mom to two kids. I had no clue how I was going to pull it off in less than 12 hours, but somehow I did.

That ended up being one of the most amazing experiences of my life. I also conquered my huge fear of public speaking because there was a live audience and I had millions of people watching my story.

Stop waiting and take that leap. Always say YES to opportunity and that spark in your soul to start something. You only have one amazing life, live it fully.

Amanda has been featured or quoted on numerous media including Glamour.com, Redbook Magazine, Woman’s Day, 630 KHOW Denver Talk Radio, Today’s Woman Magazine, Huffington Post, TD Jakes Show and many more.

Amanda has been featured or quoted on numerous media including Glamour.com, Redbook Magazine, Woman’s Day, 630 KHOW Denver Talk Radio, Today’s Woman Magazine, Huffington Post, TD Jakes Show and many more.

It's so easy to look at people's social media "highlight reel" these days and think we're the only one that’s failing miserably or going through a tough time. Would you be willing to share a business challenge you have you had to overcome to get where you are now? How were you able to overcome that or what are you doing now to overcome that’s working?

It's so easy to get caught up in social media and forget that the people behind the screen are human. They have imperfections, struggles and everything is not rainbows and butterflies. I've had so many business and life challenges that it's hard to pick just one!

I've experienced business partners that didn't work out, launches that failed, clients that didn't succeed, and massive overwhelm. I've had several moments where I've thought about quitting.

There was one in particular when I was working 5 jobs as a single mom. One full time, 3 part time and my business. I was at a breaking point, wanting my business to succeed, but completely overwhelmed and stressed not knowing how or when it was going to happen. I ended up having an anxiety attack while at work and I thought I was having a heart attack. It was one of those “aha” moments where you know that things need to change.

I quit the full time job although I was scared at the choice. It was one of those '‘I'm going to either fly or fail” type of moments. It was one of the best decisions I've ever made. I went all in with my business and made it work.

I've been working my business full time for several years now, but I've learned sometimes that the greatest learning experiences are in the failures. If you look at any successful person they had many failures and struggles. There's back stories behind the glitz and glamour of social media. A lot of people think success comes easy or overnight. That's not true. It comes to the people who failed or struggled multiple times and refuse to give up.

What would you say has been the main key so far to helping you get to where you are now in your life?

The main key to helping me get to where I am now is my faith, my optimism and my family. Those 3 things always keep me moving forward.

What are you looking forward to in the future with the Dating Boutique? Any big plans for 2019?

I'm really excited about our new brand that will create a new luxurious matchmaking experience! I'm constantly creating goals for new courses, events and experiences for my clients. I'm sure we'll have a lot more in 2019!

“My family is my everything. I have two teenage boys, an amazing man, and our two fur babies a Maltese and a lab.”

“My family is my everything. I have two teenage boys, an amazing man, and our two fur babies a Maltese and a lab.”

What are some tools that help make life easier/better for business or for personal development?

If I could choose one tool it would be self development tools such as books, podcasts, courses, mentors, etc. I'm constantly learning on how to make life and business better by using these tools.

What routines do you have that helped you stay on track with your goals and everything else you have going on? How do you start your mornings/end your days?

If I skip my morning routine, my whole day feels off. A few years ago I started a morning routine that has changed my life. I write down 5 things I'm thankful for every morning. After, I write out my intentions and goals in a separate journal. Then I do yoga and meditate. It creates a mindset for success. I believe your mindset is more powerful than your skills or abilities. I also have a vision board on my phone, on Pinterest, and on a board at home. I surround myself with my goals.

What is a book(s) and/or podcast you would recommendation for others looking to start or grow their a business or just for general positive mindset motivation?

My favorite podcasts right now are Style Your Mind, For the Love of Money, Manifestation Babe, Cardone Zone, The Angie Lee Show, and Earn Your Happy.

My favorite books are anything by Brene Brown, The Secret, The Success Principles, anything by Gabby Bernstein or Gary V [Vaynerchuck].

For fun, what are your 3-5 top dating tips for us single ladies?
1. Be authentic! There's something incredibly beautiful about authenticity. Don't try to be someone you're not. Be real about who you are on dates. You want someone to fall for you, not a false version of you.

2. Don't play games. I think the "rules" around dating are causing more harm than good. Such as, waiting 3 days to text, not responding for hours or trying to make him jealous. I believe that we attract what we are. So, if we play games with men than we'll attract men that play games. That's not setting up a relationship for success.

3. Set realistic expectations. Yes, we all dream of Ryan Gosling sweeping us off our feet, but that's not reality. Be open to your "perfect" man. He could be a few inches shorter and not look like your dream man. Remember, you want a man that you can spend your life with, that's high quality and that treats you amazing. Focus on the qualities of a man more than the physical.

4. Stay positive about dating. Often I hear women complaining about dating and the men out there. Again, we attract what we put out there. If we believe there's no more good men out there then that's what we'll get. We've all experienced the bad apples, but that doesn't define all men. Positivity is attractive and we want to attract the same.

Photo by  Hello I'm Nik  on  Unsplash

What recommendations do you have for those of us already in a relationship and how to make it an exceptional one?

I think the key to relationships is communication and learning each other's love language. Relationships take work and it's important we constantly make an effort to keep our relationship alive with good communication, common life goals, making time for each other and being mindful to our love languages. The 5 Love Languages is a powerful book for couples and singles!

How can people find out more about you, your work and the different courses you offer?

All of my services, courses, etc. are on my website www.datingboutiqueinc.com.

You can also find me on Instagram: xoxoamandarose or Facebook: DatingBoutique

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Show Amanda some love and comment below to let her know about a key takeaway you got from her interview!